Real Estate
Types of Real Estate Video
Listing Highlight Video
Highlight a specific listing and show off its best features. Take a video tour inside, show off the outside, use captivating aerial footage, and cover the number of bedrooms, bathrooms, acreage, amenities, and more.
This video can also include local attractions such as parks, schools, shopping areas, and whatever else a potential buyer would want to see.
FAQ Video
Save time and show off your industry knowledge. Create trust with you and potential client. Cover some of your most frequently asked questions and make sure your answers provide value and inform viewers on a topic they’re curious about.
Customer Testimonial
One of the most important types of videos, a customer testimonial provides a strong, convincing review of your services directly from a past or current customer. They carry a lot of trust and credibility and can be the biggest motivators for leads who are close to making their purchase decision.
Do I Need a Video of My Listing?
Video used to be a luxury, but now it is becoming the most important tool of successful real estate agents. You are reading this paragraph because you are thinking about doing more than just pictures of each room. You want to know if you should make a little room for a video in the budget as well. Read on to see the benifits video paired with the photos of your next listing.
Home Owners Prefer Sellers Who Use Video
According to Properties Online Tech Trends Report, 73% of homeowners say they’re more likely to list with a realtor offering to do a listing video.
In simple terms, you could be missing out on all the blue in the circle graph.
Better for advertising
Video is taking over advertising and the internet in general. The National Association of Realtors states that Real Estate Agencies which are using video listings on their websites get a 400% increase in inquiries than those without.
Perfect for Sight Unseen Buying
In 2020, Redfin found that 63% of home buyers made an offer without having seen the property in person.
Many home buyers feel that video is more trustworthy than pictures when buying sight unseen.
See the difference for yourself side by side.
